Less Likes, More Trouble: Cambridge Analytica Scandal Brings Social Media Giant In Bad Day Light
‘’I don’t get it, they trust me, Stupid people!’’ Mark Zuckerberg in 2004
It has been a rough week for one of the biggest and well-known companies in the world: Facebook reacted slow on the scandal with captured data of fifty million users. Meanwhile from America to India an in-depth investigation and tougher rules is being pleated, to better protect the data of Facebook users.
The company lost almost seventy million of their market value. Many people are terminating their Facebook-account. The riot around Cambridge Analytica, which would have used data from fifty million Facebook users to influence US President Donald Trump's election campaign, has plunged Facebook into a crisis of confidence.
Cambridge Analytica calls itself a specialist in campaigns and makes extensive use of data. It is claimed that the company published fake news by using the personal data of Facebook and staged events to create confusion to damage Donald Trump’s opponent Hillary Clinton.
When the disclosure of the privacy violations came out, Channel 4- A UK broadcaster- decided to broadcast the undercover recording. In the recording, the management of the company says they are prepared to spread propaganda and fake news, to extort people and to trap politicians with beautiful women.
It took 4 days, 6 hours, and 35 minutes before Facebook boss Marcus Zuckerberg reacted on the scandal, in a message on his own page, on which nothing appeared in the days before. He wrote that a large breach of trust has occurred between Facebook and the users. He apologized, promised improvement and announced a series of measures. "The question is not whether there should be extra rules, but which", said Zuckerberg. Facebook says that people are explicitly asked for permission to upload their contacts from their phone. This is immediately explained in the app when you get started."
People can delete previously uploaded information at any time and find all the information available in their account and activity log via the Download Your Information Tool. But even if someone is not on Facebook, you are being watched and the company gathers information It is almost impossible to be 100% sure that you are not in the Facebook database. Even if you delete your account, your private conversations will be saved.
People who have never used Facebook are also in the company's database, via the millions of like buttons on other sites on the internet. Facebook is, as it were, in the middle of a dome and we as people are there as a kind of prisoners around it. They see what we do and have a view of our private life. Time will tell if the measures will change something to the situation.